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Aetna (NYSE: AET) and Georgia Public Broadcasting (GPB) have kicked off a 12-month statewide multi-media campaign to raise awareness of the increased risks of childhood obesity. Funded by a $50,000 grant from the Aetna Foundation, the campaign will include community health events in Atlanta, Macon, Savannah and Columbus; a series of television and radio spots; and a 60-minute television special that will air tonight.

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